Equity Placement

Equity Placement Overview


HFF Securities L.P. provides private equity and corporate finance services for public and private real estate companies. Our long-standing capital relationships with public and corporate pension funds, endowments, foundations, banks, insurance companies and their advisors provide us with a working knowledge of institutional investors’ decision-making processes, legal concerns and structuring preferences. Our contacts and reputation in the industry have allowed us to repeatedly execute capital raising programs and establish long-term institutional relationships for our clients. It is the combination of our relationships with our unique expertise in the real estate capital markets and real estate operations that give HFF distinct competitive advantages. Services include:

  • accessing programmatic and entity-level capital for real estate companies
  • raising discretionary equity capital for commingled real estate funds
  • providing financial advisory services to real estate companies and institutional investors for various strategic assignments


Equity capital can represent the most critical and difficult component of any real estate transaction. HFF, and its affiliate HFF Securities, specializes in identifying the most compatible and accretive capital alternatives for any real estate acquisition or recapitalization. We have completed multiple creative equity structures throughout our history ranging in capital commitments from $1 million to over $1 billion.

Our expertise includes:

  • single-asset joint ventures
  • entity investments and ventures
  • single-investor funds
  • preferred equity
  • UPREIT/DOWNREIT transactions
  • pre-sales

To help you accomplish your capitalization goals, HFF contacts sources including the following:

  • insurance companies
  • pension funds
  • agencies
  • capital and credit companies
  • REITs
  • investment banks
  • opportunity funds
  • hedge funds
  • endowment funds
  • foundations
  • advisors
  • trusts
  • high-net-worth individuals
  • domestic (regional to money-center) banks
  • foreign banks
  • domestic and foreign syndicators
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